A soundtrack for the river
Ella Langley is our proposed headline recommendation. Artist availability, a family-appropriate set and production details come before any booking announcement.
Artist recommendation only. Not booked.✳ COUNTRY SOUL. RIVER JOY.
A little river.
A big sense
of belonging.
A new festival tradition. A city connected all year. Come for the Comal. Stay for the people.
01 / THE FESTIVAL02 / THE CITY APP
ROOTED IN
NB
BUILT FOR ALL
NB
BUILT FOR ALL
Good music✳Local stories✳Family memories✳More connected days✳New Braunfels, always
TWO WAYS TO BELONG
The moment.
And the momentum.
01 / THE FESTIVAL
Make waves.
Make memories.
A country-river gathering with local flavor, family experiences and an ambitious live-music vision. Built with respect for the river and the people who call it home.
FESTIVAL VISIONCountry music.
Country music.
Texas sky.
Your people.
Custom floating-stage concept, with an onshore alternative subject to engineering and site approval.
Local flavor, front and center
Discover participating food vendors, makers and neighborhood favorites. Use the app to find them, unlock offers and return after the festival.
A smoother family day
Plan parking and shuttle trips, find accessible facilities and build a day around your family’s pace. Quiet spaces and sensory-friendly options belong in the plan.
Dates, ticketing, artist lineup and permits will be announced after confirmation. Festival visuals illustrate the proposed experience.
02 / THE CITY APP
One app.
More New Braunfels.
The festival is the beginning. The year-round City App brings events, local discovery, useful services and community benefits together in one welcoming place.
EXPLORE THE APP CONCEPT
Your next favorite place is closer than you think.
A shared city calendar, family-friendly recommendations and participating local businesses. Find a concert, a market or a new lunch spot without piecing the day together across different pages.
Your city, more accessible.
Free resident access, easy-to-find information, accessibility filters, community notices and a clear way to share feedback.
Discovery becomes a return visit.
Promote eligible offers, see verified redemptions and connect with sponsors who want to invest in local success.
Year-round value you can measure.
Understand event demand, support local commerce and report program revenue, costs and community benefits transparently.
What makes the app feel effortless?
Large touch targets, readable text in sunlight, screen-reader support, English/Spanish content, family settings and downloadable trip information. Payment confirmation always shows the final total. Offline payment acceptance requires a separately approved payment design.
How do maps, parking and tracking work?
Planned Google Maps integration connects places, river access and shuttle routes. Parking indicators come from verified sensors or attendants, with timestamps so old information is not mistaken for live availability. Shuttle GPS and reusable active tube trackers require tested hardware and coverage. An NFC wristband alone does not provide GPS tracking.
How is visitor information protected?
Optional location sharing, caregiver-controlled family settings, restricted staff access and aggregated reporting. Sponsors receive campaign performance, not individual movement histories. No sale of children’s data. Public financial transparency does not mean public personal records.
A PRACTICAL CASE FOR THE CITY
A better visitor day.
A stronger local economy.
A clearer public record.
Give residents one place to find what matters, help businesses turn discovery into customers, and evaluate every event against a published community scorecard.
See the partnership case for New Braunfels ↗Access that includes more people
Free core information, accessible routes, family settings and an assisted enrollment option.
Local growth with evidence
Verified offer redemptions, repeat visits and merchant settlement reports.
Accountability from the beginning
A bounded pilot, agreed costs, resident feedback and a public report before expansion.
FOR THE BRANDS THAT BELIEVE IN A PLACE
This year’s presenting sponsors
can help shape generations
of tradition.
The most meaningful brand stories become part of people’s lives. Help a family make its first river memory. Help a local owner meet a new regular. Help turn one great gathering into something New Braunfels looks forward to together.
FIRST SEASON
Help it begin.
Support a responsible launch, useful visitor services and welcoming experiences.
EVERY SEASON
Keep it growing.
Stay connected through local events, relevant offers and sponsor-funded resident benefits.
FUTURE GENERATIONS
Belong to the story.
Build lasting goodwill through consistent service to the community, measured and reported.
A founding place
in the story.
Explore contracted naming rights, festival visibility, year-round app presence and a community benefit commitment.
Put your support
to work locally.
Fund resident credits, accessible transport, refill stations, sensory-friendly experiences or a local business campaign.
Be discovered.
Be remembered.
Connect your offer to relevant city activity and share redemption results that make the next campaign smarter.
Partnership opportunities are proposed. No presenting sponsors are confirmed.
A CITY PLATFORM WITH STAYING POWER
The value doesn’t
end on Sunday.
A transparent commercial model can help support the platform and community programs year-round. Select a revenue stream to see how it works.
CONTRACTED PARTNERSHIPS
A brand deal with a community purpose.
Annual presenting partnerships and sponsored experiences can fund useful services. Brands receive agreed placements and fulfillment reports, while the community sees the benefit commitment.
- Who pays
- Participating brands
- What is measured
- Delivered placements, verified redemptions and funded benefits
- Where value goes
- Agreed platform operations, event delivery and community allocations
✳
Full transparency. Clear boundaries.
Publish the fee schedule, event totals, operating costs and community allocations. Give each merchant their own settlement report. Give sponsors evidence of delivery. Keep residents’ personal information private.
City revenue shares require a written agreement. Ticket sales and merchant spending are not automatically City income. Donations stay separate from operating revenue.
Music festivals5Ks & marathonsMarkets & makersFood & cultureHoliday traditions
GOOD NEIGHBORS. GOOD CURRENTS.
A celebration should
give back to the people
who make room for it.
Residents are hosts, too. A proposed free Resident Pass would bring early booking opportunities, participating local offers and sponsor-funded benefits, with clear eligibility and a way to enroll without a smartphone.
Local credits, when fundedAccessible ways to joinNeighborhood feedbackPost-event public reports
Protect driveway access, plan for noise and traffic, restore shared spaces and publish how concerns were resolved. Resident benefits depend on funding and City approval.
A COMMUNITY WITH HEART
More people included.
More good made possible.
Support St. Jude.
Make giving simple and voluntary, with a direct link to the official donation page and clear information about where support goes.
Visit St. Jude’s official giving page ↗Honor service with action.
Invite City-selected veteran organizations to shape meaningful outreach, accessible participation and sponsor-funded opportunities.
Belonging, at every pace.
Plan quiet spaces, visual schedules, caregiver-friendly information and sensory-aware activities. Accessibility should not require disclosing a diagnosis.
Proposed community priorities. No charitable partnership or endorsement is implied.
LET’S BUILD SOMETHING WORTH COMING BACK TO.